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Elon Musk’s Transformative Year: From Twitter to X Platform

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It has been a full year since Elon Musk, the world’s wealthiest individual, successfully concluded the acquisition of Twitter, which has now been rebranded as X. Nevertheless, this deal was accompanied by a great deal of back-and-forth from Mr. Musk, causing numerous news outlets to label it “one of the most significant and tumultuous tech deals in history.” The billionaire initially announced his intention to purchase the platform in April 2022 at a price of $54.20 per share, an offer accepted by Twitter’s management at the time. By July, he sought to withdraw. After several twists and turns, he ultimately became the new proprietor of the microblogging platform on October 27, 2022.

Mr. Musk informed the world via tweets that he had acquired Twitter with the goal of establishing “a common digital town square where a wide array of beliefs can be discussed in a constructive manner.” In the past year, he has systematically transformed the platform.

Since October 2022, a number of prominent individuals have left the platform, accusing Mr. Musk of permitting “unwanted” voices on Twitter and raising questions about his management approach.

The Tesla CEO dismissed Twitter’s then-CEO, Parag Agrawal, and later appointed Linda Yaccarino. He also unveiled the introduction of a paid subscription called ‘Twitter Blue’ to acquire the coveted blue checkmark for one’s profile.

The platform’s algorithm was adjusted to ensure that Mr. Musk’s voice is the most prominent one on a daily basis (given his 161 million followers).

Mr. Musk’s primary strategy for Twitter was to shift away from advertising and toward paid subscriptions. According to an analysis by independent researcher Travis Brown, cited by Bloomberg, approximately 950,000 to 1.2 million individuals are now subscribing to X’s $8 monthly premium service. This implies that X has persuaded less than one percent of users to sign up, equating to an annual revenue of less than $120 million from the company’s subscription service, excluding app store fees from Apple Inc. and Google.

This is a significant departure from the ad revenue on which the platform relied prior to Mr. Musk’s takeover, amounting to approximately $4.5 billion.

Moreover, X’s top five advertisers are currently spending 67 percent less on ads than they did prior to the acquisition, as per data from market intelligence firm Sensor Tower.

The content moderation policies have also been relaxed, resulting in numerous misleading photos and images circulating on X. However, the platform has introduced a feature that enables users to add context to provide accurate information.

This transformation came about as Mr. Musk laid off roughly 80 percent of the company’s 7,500 employees, including the vast majority of those responsible for monitoring the site for hate speech and conspiracy theories.

Mr. Musk has also discussed the idea of turning the platform into an “everything app,” which prompted the rebranding of the company to X. Analysts are now eager to understand how this transformation will unfold to provide users with services worth paying for.

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Xiaomi 14: A Reliable Flagship Device That May Not Suit Everyone

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The Xiaomi 14 is speculated to come with a Leica camera and a compact design, making it an appealing choice for consumers, including myself. It’s encouraging to see Xiaomi’s dedication to producing high-quality Android phones, as increased competition benefits both the segment and consumers.

So, is the Xiaomi 14 worth considering? Is it groundbreaking enough to justify its price tag of Rs 69,999? After testing the device extensively, here are my insights as the Xiaomi 14 becomes available in stores.

Compact Design:

I’m a strong advocate of compact flagship phones. With most devices becoming oversized and mundane, Xiaomi’s decision to create a compact flagship is commendable, especially when other major brands have moved away from this trend. The Xiaomi 14 impressively packs a larger screen into a smaller body, making it comfortable to hold and carry.

The phone fits perfectly in hand and pocket, unlike many mainstream smartphones, including the hefty iPhone 15 Pro Max. At 193 grams, it’s lightweight yet durable, featuring a sleek squared camera module on the back and a fingerprint-resistant matte black finish. The design exudes premium quality, and the phone’s IP68 rating ensures durability. The flat screen with Gorilla Glass Victus protection and flat edges around the frame adds to its appeal.

High-Quality Display:

The 6.3-inch AMOLED screen dominates the front, except for a notch housing the front camera. The fingerprint sensor under the screen is responsive, and the display offers a sharp resolution of 2,670 x 1,200 pixels, delivering 460 pixels per inch. The dynamic refresh rate ranging from 1 Hz to 120 Hz ensures smooth animations and scrolling, optimizing battery life when necessary. The display is bright enough for outdoor use, supports Dolby Vision and HDR10+, and provides an enjoyable movie-watching experience.

Performance:

Equipped with the Snapdragon 8 Gen 3 processor, 12GB of RAM, and 512GB of internal storage, the Xiaomi 14 delivers blazing-fast performance. It handles intensive tasks seamlessly, from running apps like LinkedIn and Netflix to handling large mobile games and image editing. However, it’s worth noting that the Gen AI features are currently missing in the HyperOS, which could be a drawback considering the current tech trends emphasizing AI capabilities.

Battery Life:

The Xiaomi 14’s 4,610 mAh battery offers decent performance, lasting through a day of moderate use. However, heavy usage may require recharging by night. Fortunately, the phone comes with a 90-watt charger and USB-C cable for quick charging, replenishing the battery in just over half an hour.

Camera Quality:

Highlighted as a standout feature, the Leica camera system comprises three 50-megapixel lenses, offering impressive capabilities. The telephoto lens excels in portrait shots, while the main camera provides excellent dynamic range. However, the camera’s performance may not match that of top competitors like the Galaxy S24 Ultra or iPhone 15 Pro, especially in capturing natural tones and textures.

Verdict:

Despite minor drawbacks, the Xiaomi 14 stands out as a compelling premium Android smartphone. Its compact design, robust performance, and impressive camera system make it a strong contender in the market.

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Uber Introduces CO2 Emission Tracking for ‘Green’ Rides

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Uber introduced its “Emission Savings” feature on Tuesday, allowing users to track the amount of tailpipe carbon dioxide emissions they save by opting for Uber Green vehicles. Uber Green offers electric vehicles rather than internal combustion engine vehicles.

The company rolled out this feature in Delhi-NCR, Mumbai, and Bengaluru as part of its effort to encourage a shift towards sustainable choices. This initiative aims to educate riders about their environmental impact and motivate them to adopt a low-emissions lifestyle.

Nitish Bhushan, Head of Central Operations at Uber India, stated, “We understand that people often find it challenging to gauge their environmental contribution by using a sustainable energy vehicle for a single ride. Having a clear understanding of this impact is crucial for making informed decisions about sustainability in daily life. The Emission Savings feature is designed to facilitate this.”

Users can access an estimate of their saved tailpipe emissions by tapping the “Estimated CO2 saved” button in the Account section of the app. Additionally, the feature includes a graphic illustrating the equivalent of their CO2 emissions savings.

Uber calculates emission savings by comparing the average emissions when a user chooses Uber Green over an Uber Premier trip covering the same distance.

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Explore Over a Million Job Listings at Elon Musk’s X: Discover Opportunities for Yourself

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Since its inception, ‘X Hiring’ has been integrated into a broader strategy aimed at expanding the spectrum of services provided by X.

Interested in joining Elon Musk’s team at X (formerly Twitter)? The company recently announced that there are over a million job vacancies available on the platform. A post shared by the company stated, “1 million+ open jobs. just saying. x.com/jobs.” Clicking on the link directs users to a new page where they can explore available positions by specifying ‘keyword’ and ‘location’.

In January, a similar announcement was made on X Hiring’s platform, declaring, “Over 1 million job postings are now live on X! Seeking a new opportunity? Explore your next career move through X Hiring: https://x.com/jobs”. This post was also reshared by X’s owner, Elon Musk.

The X Business handle echoed this sentiment with its own post, stating, “There are currently more than 1 million job postings active on X! Companies spanning AI, financial services, SaaS, and more are leveraging X Hiring to find skilled candidates every day.”

This initiative aligns with Elon Musk’s vision to transform X into a multifaceted “everything app”, similar to Tencent’s widely-used WeChat app in China, which extends beyond social media.

In related news, Elon Musk disclosed that X is on the verge of obtaining a money transmitter license in New York, paving the way for the platform to introduce payment features. During the Morgan Stanley technology, media, and telecom conference, Musk mentioned that the license for California could be granted within the next month or so, while the approval for New York might take a few additional months.

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